Elevating presence, derisking products and transforming brands through holistic design and creative strategy.
Brand Theory is the user experience and product design studio of Hannah Schauer.
Whether you’re navigating a novel idea, revamping a product or starting from the ground, I’m your advocate for innovative and empathetic user experience design and strategy. My work spans B2B, B2C, SaaS, FinTech, health and wellness, eCommerce and enterprise software design for Fortune 500 partners and budding startups.
For full-service support, I partner with Ruca — a design collective of multifaceted creatives across product, strategy, communications and marketing. Together, we redefine the landscape of digital platforms and business scalability with flexible team partnerships.
Core services
Our core services
Strategic Planning
Success begins with a clear understanding of what you’re looking to achieve – your goals, expectations and constraints. By aligning business needs with design priorities, we’ll craft solutions tailored precisely to your requirements while laying the groundwork for future product growth and expansion.
Product Discovery
The best products stem from a deep understanding of user needs and market dynamics. Through meticulous research and discovery, Iet’s shift from what your business thinks it needs to what it actually requires. Gain a thorough understanding of how connect with your users to drive expected actions and conversions.
Product Design
Whether refining existing work or starting anew, I’ll guide you to untangle complex user flows, optimize your information architecture and craft accessible designs rooted in research and built from an expandable design system. Disrupt the norm, bring your ideas to life and deliver personalized experiences that resonate with your audience.
